Food for Thought

Get access to our latest news by signing up for our newsletter.

Best Ready Meals UK 2025: Supermarket vs Delivered

Best Ready Meals UK 2025: Supermarket vs Delivered

The ready meal market in the UK has changed dramatically. What used to mean a sad lasagne from the supermarket chiller aisle now includes everything from chef creations to macro-counted fitness mea...

Best Meal Prep Services UK 2025 - An Honest Comparison

Best Meal Prep Services UK 2025 - An Honest Comparison

The UK meal prep market has exploded over the past few years. What started as a niche fitness industry offering has gone properly mainstream - and there are now dozens of companies competing for yo...

Healthy ready meals from HomeCooks

Are Ready Meals Bad For You? The Truth About Modern Meal Prep

Let's be honest - ready meals have a bit of a reputation problem.For years, the term "ready meal" conjured images of sad-looking plastic trays, suspiciously long ingredient lists, and that vague gu...

What's Killing the Food Service Industry? - HomeCooks

What's Killing the Food Service Industry?

I came across a really interesting article this week - an interview with the head of Wahaca (find it in the link below). Essentially they are having to turn down bookings, and cancel new restaurant...

Why We Don't Offer Free Meals - HomeCooks

Why We Don't Offer Free Meals

I often get asked why we don’t offer a free or heavily discounted meal for first-time customers - it’s something that a lot of businesses do! The answer is quite simple. We prefer to look after our...

How Much Does Deliveroo Charge? - HomeCooks

How Much Does Deliveroo Charge?

One of the major reasons we started HomeCooks is that we believe the current food delivery industry isn’t sustainable. We found this out the hard way. Both HomeCooks founders had thriving businesse...