HelloFresh Review 2025: Is It Worth It?
HelloFresh is a German-founded recipe box service that delivers pre-portioned ingredients with recipes. They operate globally and offer 50+ recipes per week in the UK. Read on to see how it works and whether it's right for you.
Want ultimate convenience?
HelloFresh is great if you enjoy cooking. If you'd rather skip the prep, cooking and washing up entirely, try HomeCooks - 200+ ready-to-eat, high protein meals made by independent chefs. Heat and eat in 3-4 minutes.
Quick Verdict
| Price per serving | From £3.15 |
|---|---|
| Recipes available | 50+ per week |
| Cooking time | 20-45 minutes |
| Type | Recipe kit (you cook) |
What is HelloFresh?
HelloFresh is a recipe box subscription service that delivers pre-portioned ingredients and step-by-step recipes to your door. Founded in Germany in 2011, they've grown to become the world's largest meal kit provider.
They offer around 50 recipes per week including family-friendly options, quick meals, premium choices, and dietary-specific recipes. The idea is to make home cooking easier by eliminating meal planning and reducing food waste.
HelloFresh Pricing
HelloFresh pricing varies based on your plan:
- 2 people, 3 recipes: From £4.83/serving
- 2 people, 5 recipes: From £3.75/serving
- 4 people, 5 recipes: From £3.15/serving
HelloFresh frequently runs aggressive first-box promotions (up to 60% off + free desserts). Standard pricing kicks in from week 2.
HelloFresh Pros
- Recipe variety - 50+ recipes weekly
- Easy to follow recipes - Step-by-step cards with photos
- Flexible plans - Various portion and recipe combinations
- Regular promotions - Frequent discounts for new customers
HelloFresh Cons
- Mixed reviews - 3.3/5 on Trustpilot (lower than competitors)
- You still have to cook - 20-45 minutes per meal
- Cancellation complaints - Some customers report difficulty cancelling
- Portion size concerns - Some reviews mention smaller portions
- Packaging waste - Individual ingredient packaging creates waste
Frequently Asked Questions
Is HelloFresh worth it?
If you enjoy cooking and want to try new recipes, HelloFresh can be good value especially with introductory offers. If you'd rather not cook at all, ready meal services like HomeCooks might suit you better.
How much does HelloFresh cost UK?
From £3.15 per serving for larger boxes, up to £4.83 for smaller plans. First box usually comes with a significant discount (up to 60% off).
Can you cancel HelloFresh easily?
Yes, though some customers report it takes a few steps. You can cancel through your account settings or by contacting customer service.
Is HelloFresh healthy?
Recipes vary - they offer "calorie smart" options but it's not specifically designed for fitness goals. Healthiness depends on which recipes you choose.
How Does HelloFresh Compare to HomeCooks?
| HelloFresh | HomeCooks | |
|---|---|---|
| Cooking required | Yes (20-45 mins) | No (3-4 min reheat) |
| Menu size | 50+ recipes | 200+ dishes |
| Type of service | Recipe kit (you cook) | Chef-prepared meals |
| Made by | You, at home | Independent chefs |
| Protein focus | Varies by recipe | 30-60g per meal |
Want a HelloFresh Alternative?
Why choose HomeCooks?
Many people start a meal prep service but get bored after a month. The same chicken and rice with a slightly different sauce for the 4th time in two weeks. With HomeCooks it's different.
Because we work with independent chefs and small businesses across the UK, we have constantly changing variety and a huge amount of choice. No food boredom, just great food that's good for you.
- Ultimate convenience - No prep, no cooking, no washing up
- 200+ dishes - More variety than any other meal prep service
- High protein - 30-60g per meal for fitness goals
- Perfectly balanced - Every meal nutritionally optimised
- Super high quality - Restaurant-quality ingredients, not mass-produced
- Independent chefs - Small batch quality, not factory production
- Beautiful presentation - Your meals arrive in lovely bento boxes, like this:
Ready to try HomeCooks?
200+ chef-prepared meals made in small batches by independent chefs across the UK. High protein (up to 60g), healthy, and actually delicious.