ByRuby Review 2025: Is It Worth It?
ByRuby is a UK frozen ready meal brand focused on comfort food. They're available in supermarkets and via direct delivery. Read on to see how it works and whether it's right for you.
Looking for meals you can eat every day?
ByRuby is wonderful for special occasions. For high protein, healthy meals you can enjoy daily - try HomeCooks. 200+ dishes made in small batches by independent chefs.
Quick Verdict
| Price per meal | £8 - £12 |
|---|---|
| Positioning | Premium comfort food |
| Availability | Supermarkets and direct delivery |
| Format | Frozen ready meals |
What is ByRuby?
ByRuby is a frozen ready meal brand founded in 2017 by Ruby Bell and Milly Bagot. They focus on comfort food - pies, stews, and similar dishes.
The brand was recently acquired by Charlie Bigham's and continues to operate under that ownership. Meals are primarily available in supermarkets, with direct delivery also an option.
ByRuby Pricing
ByRuby meals typically range from £8 to £12 per meal, reflecting their premium positioning:
- Individual portions: £8 - £10
- Sharing dishes: £10 - £12
- Bundles available: Better value on bulk orders
Pricing is at the premium end. Positioned as treats rather than everyday meals.
ByRuby Pros
- Available in supermarkets - Convenient to pick up
- Comfort food focus - Indulgent dishes
- Frozen format - Long shelf life
- Nationwide delivery - Also available via direct order
ByRuby Cons
- Premium pricing - £8-12 per meal is at the higher end
- Not designed for everyday - Indulgent comfort food, not balanced nutrition
- Limited menu size - Smaller selection than some competitors
- Not protein-focused - Designed for enjoyment, not macros
- Treat positioning - Not suitable for daily meal prep
Frequently Asked Questions
Is ByRuby worth it?
Depends what you're after. For occasional comfort food, it does the job. For everyday healthy eating with high protein, HomeCooks is designed for daily use.
Are ByRuby meals healthy?
They're comfort food - pies, stews, indulgent dishes. Not designed for nutrition goals or macro tracking.
Where can I buy ByRuby?
Primarily in supermarkets. They also offer direct delivery but supermarket is their main channel.
Who owns ByRuby?
Founded by Ruby Bell and Milly Bagot in 2017. The brand was recently acquired by Charlie Bigham's.
How Does ByRuby Compare to HomeCooks?
| ByRuby | HomeCooks | |
|---|---|---|
| Best for | Treats & occasions | Everyday healthy eating |
| Menu size | Smaller selection | 200+ dishes |
| Price per meal | £8 - £12 | £7.50 - £7.95 |
| Protein focus | Not a priority | 30-60g per meal |
| Made by | Small batch | Independent chefs |
Want a ByRuby Alternative?
Why choose HomeCooks?
Many people start a meal prep service but get bored after a month. The same chicken and rice with a slightly different sauce for the 4th time in two weeks. With HomeCooks it's different.
Because we work with independent chefs and small businesses across the UK, we have constantly changing variety and a huge amount of choice. No food boredom, just great food that's good for you.
- Ultimate convenience - No prep, no cooking, no washing up
- 200+ dishes - More variety than any other meal prep service
- High protein - 30-60g per meal for fitness goals
- Perfectly balanced - Every meal nutritionally optimised
- Super high quality - Restaurant-quality ingredients, not mass-produced
- Independent chefs - Small batch quality, not factory production
- Beautiful presentation - Your meals arrive in lovely bento boxes, like this:
Ready to try HomeCooks?
200+ chef-prepared meals made in small batches by independent chefs across the UK. High protein (up to 60g), healthy, and actually delicious.