Our approach: We don't believe in "good" or "bad" diets. What matters is whether an eating pattern is sustainable for you, meets your nutritional needs, and fits your life. These guides explore what research shows, without agenda.
The diet industry loves to create tribes - keto vs vegan, low-fat vs high-fat, Mediterranean vs paleo. The reality? Most evidence-based eating patterns have more in common than their proponents admit: plenty of vegetables, adequate protein, minimal ultra-processed foods.
What differs is the emphasis, the flexibility, and how sustainable each approach is for different people.
Eating Patterns Explored
The Mediterranean Diet Explained
The most researched eating pattern in history. What it actually involves, why it's so well-supported, and how to adapt it to UK life.
High Protein Eating: Complete Guide
Why protein-focused eating has become so popular. The benefits, who it's best for, and how much you actually need.
Low Calorie Without Feeling Deprived
The science of eating fewer calories while still feeling satisfied. Strategies that work and approaches that backfire.
Eating for Energy
Why some foods energise and others crash you. The science of blood sugar, meal timing, and sustainable energy.